Guiding Strategic Principles

guiding strategic principles

Newpark developed four guiding principles that steer our strategic decisions, drive our actions when executing our plans, and supply a roadmap for profitable growth. 

Customer service is our #1 priority
9320 Lakeside Blvd., Suite 100
The Woodlands, Texas 77381

Customer focus and innovation

We focus on our customers and invest in the development of technology to produce fundamental innovations that are meaningful to our customers and separate us from our competition.

Global footprint

We will continue to expand the geographic scope of our business – where our customers need us to be.

Our people

We attract and retain the best people and foster an environment of openness and trust – empowering us to contribute to our full potential in meeting our customers’ needs.


We will offer products and services that provide superior performance while minimizing impact to the environment.