Guiding Strategic Principles
Newpark developed four guiding principles that steer our strategic decisions, drive our actions when executing our plans, and supply a roadmap for profitable growth.
Customer focus and innovation
We focus on our customers and invest in the development of technology to produce fundamental innovations that are meaningful to our customers and separate us from our competition.
We will continue to expand the geographic scope of our business – where our customers need us to be.
We attract and retain the best people and foster an environment of openness and trust – empowering us to contribute to our full potential in meeting our customers’ needs.
We will offer products and services that provide superior performance while minimizing impact to the environment.